Simon Middleton is the author of Build A Brand In 30 Days (Capstone 2010) and was writer, presenter and co-producer of The Brand Effect TV series.

Simon has worked with blue chip companies including: Aviva, Barclays, British Airways, Pret A Manger, Deloitte, McCann Erickson, Merial, Lovells, Xansa and Denplan.

In 2010 he joined the Board of the UK’s fastest rising weight loss brand All About W8 as Brand & Marketing director, with a brief to position the company as the market leader for healthy, fast and effective weight loss.

Simon has also worked extensively with charities, including Comic Relief, St John Ambulance, London Youth, Voluntary Norfolk, Anthony Nolan Trust and Northmoor Trust, and with numerous public sector organisations.

He also advises on the brands of visitor destinations, including Great Yarmouth, Hemsby & Newport, Felixstowe, and The Broads (a member of Britain’s National Park family).

Simon is a regular commentator on brand issues in international media, and appears in Virgin 1’s series Seaside’s Last Resort as expert brand advisor to Duncan Bannatyne.

Simon is also a brand entrepreneur in his own right. He is founder and Chief Executive of Norfolk Leisure Limited, a company created to develop visionary tourism projects in Norfolk and beyond. He is also Managing Director of Left Hand Bear Limited, a specialist online musical instrument retailer with its own unique brand of acoustic instruments.

Simon is a member of The Institute of Directors, The Chartered Institute of Marketing, and The Association for Place Branding & Public Diplomacy, and is a Fellow of The Royal Society of Arts. He lectures regularly at the University of East Anglia and Norwich University College of The Arts. In 2007 he was awarded the Chartered Institute of Marketing’s regional Marketer of the Year prize.

In 2008 he became the first Brand Leadership Fellow of the University of East Anglia.

Married to Sheila, an artist and singer, and father of two grown-up children, Simon relaxes away from branding by fronting the acoustic Americana trio The Proposition, a band with a rapidly growing reputation on the UK folk and roots scene.

Portraits of Simon Middleton on this page, Home and Consultancy pages by Claudia Gannon. Image on Commentary page by Keith Mindham, on Training page by Andy Sapey, and on Speaking page courtesy of Lavender Blue Media.

Get in touch with Simon here  >

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