Britain’s Magical Waterland wins European sustainable tourism award for second time.

Britain’s Magical Waterland wins European sustainable tourism award for second time.

The Broads national park is praised across a wide range of achievements, including its new brand platform and marketing effort.

News of The World and the mishandling of a brand crisis

News of The World and the mishandling of a brand crisis

Since the News Of The World crisis broke, Brand Strategy Guru founder Simon Middleton has given numerous interviews to national and international media about the story from a brand perspective.

Place brand strategy in Serbia

Place brand strategy in Serbia

In June 2011 Brand Strategy Guru's founder Simon Middleton made the keynote address to BrandFair 7 in Belgrade, Serbia. The theme this year at this well established brand conference was place and destination branding.

Reinventing a Brand New You!

Reinventing a Brand New You!

If you’re fed up with the job you’re in, want an exciting new career, are seeking promotion, hoping for a pay rise or to get noticed at work, then it’s time to reinvent your personal branding and your self! Simon Middleton's forthcoming book and a special one-off London event will show you how.

Independent Booksellers See Value Of Branding

Independent Booksellers See Value Of Branding

The London Book Fair is a bit of an overwhelming affair: hundreds of stands of publishers large and small, including some of the world's biggest, plus booksellers and authors, not to mention about 40,000 visitors. A riot of brands and business, all with the core product of books (now including digital books of course), binding the whole thing together.