Another masterclass in product presentation from Steve Jobs
Steve Jobs iPad launch keynote is an Apple classic
Steve Jobs’ keynotes are legendary and he has lost none of his touch. The one and a half hour keynote for the iPad is a masterclass in combining drama, wild enthusiasm and just-reined-in-enough passion and pride. iPad is not only a fantastic product (a world changer in my view), but its announcement event is a beautiful example of brand coherence.
Perfectly combining the four brand elements of being authentic, being compelling, being highly differentiated, and being excellent: I recommend the full 90 minute version. The cut down YouTube edits don’t do this justice at all.
Enjoy.
