Britain’s Magical Waterland wins European sustainable tourism award for second time.

Britain’s Magical Waterland wins European sustainable tourism award for second time.

The Broads national park is praised across a wide range of achievements, including its new brand platform and marketing effort.

News of The World and the mishandling of a brand crisis

News of The World and the mishandling of a brand crisis

Since the News Of The World crisis broke, Brand Strategy Guru founder Simon Middleton has given numerous interviews to national and international media about the story from a brand perspective.