First episode of The Brand Effect airs May 11th
At last, I have a date for first showing of first episode of my TV series about brands - The Brand Effect (originally titled Brand Bible)
The first programme airs on Monday May 11that 9.30pm on MyChannel which can be found on Sky 171. The first episode takes an introductory look at brands today: what they are, how they work, and why they matter. The full series will air from July (date tbc). We are currently shooting the second episode, focusing on the branding of places, using the village resort of Hemsby in Norfolk, and the nation of Sweden, as case studies.
