Place brand strategy in Serbia
In June 2011 Brand Strategy Guru's founder Simon Middleton made the keynote address to BrandFair 7 in Belgrade, Serbia. The theme this year at this well established brand conference was place and destination branding.
In June 2011 Brand Strategy Guru’s founder Simon Middleton made the keynote address to BrandFair 7 in Belgrade, Serbia. The theme this year at this well established brand conference was place and destination branding.
The BrandFair 7 event, held in the massive Sava Conference Centre (built to host a major summit between Presidents Tito, Nehru and Nasser), involved around 200 delegates from Serbian tourism, PR and marketing, and enterprise.
Simon spoke on the importance of developing authentic, distinctive and compelling narratives for places and destinations, as the basis for successful brand activity.
Serbian media covered the event in detail and Simon was interviewed in national newspapers and featured on Serbian TV.
The Belgrade visit follows recent presentations by Simon in Berlin, Madrid, Stockholm and Banksa Bytrica in Slovakia.
