Simon Middleton speaks at TEDx on brand as meaning
One of the UK's first TEDx conferences took place at The Gulbenkian Theatre at University of Kent, Canterbury in January 2010. Simon Middleton was invited to speak about brand as meaning.
In a packed programme of live speakers and re-plays of classic TED conference videos, Simon Middleton spoke about brand as meaning and the four platforms of being authentic, compelling, distinctive and excellent.
Simon uses examples ranging from Tate Modern to Eden, John Lewis to Apple, and includes the brand development story of Hemsby, the Norfolk seaside resort.
