The Brand Effect and Hemsby: premiere and exhibition launch
Coming soon, a very special event at The Forum, Norwich. June 25th sees the premiere of The Brand Effect episode about Hemsby and a private view of Ian Aitken's wonderful collection of photographs of the resort and its people. All at a special event hosted by Norfolk Network.
I’m delighted that Norfolk Network is hosting this event on my behalf: at which members and special guests will get an exclusive look at the Hemsby branding project.
The full series of The Brand Effect will air on Sky in late summer, but at this event you’ll be able to see the first two episodes on the Curve’s superb HD screens at the Forum. These two episodes of the show will be of particular interest to Norfolk Network members, featuring the Norfolk village resort of Hemsby and an exclusive look inside the Lotus factory at Hethel.
And linking with the Hemsby theme the event will also be the private view for a major new exhibition of photographs of Hemsby and its people created by awarding winning Norfolk travel photographer Ian Aitken: a collection soon to be seen in a major London venue too.
We will also be revealing a new brand visual identity for Hemsby, to be used on all sorts of marketing materials.
There will of course, be plenty of opportunity for enjoyable networking over a glass of wine. If you’d like to attend, the evening (which starts at 6.30pm) is free to Norfolk Network members and invited guests, and £15 (plus VAT) to non members. You can register at www.norfolknetwork.com.
The pictures, from Ian Aitken’s exhibition, shows James Bensly, proprietor of The Beach Cafe, Beach Road, Hemsby.
The Brand Strategy Guru says: “Hemsby is in the process of re-establishing powerful brand meaning: come to this event and inspire your own brand.”
