The Brand Effect TV series

The first footage is captured and it now feels like we’re actually making the TV show that I've been banging on about for a while.

The working title was Simon Middleton’s Brand Bible as you’ll see on this trailer, but it’s actually going to be broadcast as The Brand Effect. We’re now busy shooting and editing the half-hour pilot of what should be a six episode series. For now there’s not much to show apart from a 48 second trailer, which you can view here. Please feel free to make a comment, or to suggest brand topics, and/or specific brands that you’d like me to cover in the series. And watch this space…