Brand Strategy Guru

Regardless of the size of your company, your brand strategy is your key business differentiator.

The Brand Strategy Guru team has provided strategic advice and creative solutions for many of the UK's best known brands, as well as SMEs and small entrepreneurs.

We are frequently engaged by companies at a moment of change. This can be created by growth, or a merger, or from recognition of a need for repositioning, or in order to help a brand recover after a crisis of some kind.

Recent projects

• Creation of brand identity, marketing communications strategy and launch campaigns for ISIS, a specialist service from Countrywide, the UK’s leading legal indemnity insurance provider.
• Development of internal brand strategy, identity and values set for the Customer Experience team of Aviva, the UK’s largest insurance company.
• Creation of entirely new and original left-handed musical instrument retail brand Left Hand Bear, now trading with left-handed players all over the world.
• Creation of brand identity, positioning and website for Taylor Harrison, leading specialist executive search company in the banking sector.
• Development of brand strategy and positioning, plus marketing planning for fast-growing lifestyle nutrition and healthy weight loss company All About Weight.
• Leadership team development plus staff creative and innovation training for leading advertising agency McCann Manchester.

Simon Middleton and the Brand Strategy Guru team have also provided brand advice and personnel training and development for many other leading and challenger brands including:

• Swiss Post
• Etisalat
• British Airways
• BP Castrol
• Denplan