Another masterclass in product presentation from Steve Jobs
Steve Jobs’ keynotes are legendary and he has lost none of his touch. The one and a half hour keynote for the iPad is a masterclass in combining drama, wild enthusiasm and just-reined-in-enough passion and pride. iPad is not only a fantastic product (a world changer in my view), but its announcement event is a beautiful example of brand coherence.
Perfectly combining the four brand elements of being authentic, being compelling, being highly differentiated, and being excellent: I recommend the full 90 minute version. The cut down YouTube edits don’t do this justice at all.
Enjoy.
Date posted: Friday 29th January 2010Back to news home page >
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