Booing at Beckham: why Brit brands find it tough to crack America
In The Times today Luke Leitch examines the brutal truth about trying to succeed in America, and his piece contains a short interview with me about Beckham’s recent mawling by LA Galaxy fans and why other brands like Tesco’s Fresh & Easy have struggled to gain the trust and support of American shoppers. You can read the article at The Times Online here.
Date posted: Tuesday 28th July 2009Back to news home page >
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