Brand class of 2009: Google on top.
Google has notched up the biggest rise in brand value, which grew 25% over the past year to reach nearly $32bn. In growth terms, it was closely followed by Amazon, which saw its brand equity boosted 22% to almost $8bn.There were double-digit rises in the technology sector for BlackBerry and Apple, which made it into the top 20 global brands for the first time. Meanwhile, retail brands Zara and H&M also experienced brand value growth, despite the recession. The economic climate has, unsurprisingly, led to declines in the value of brands in the banking sector. UBS is this year’s biggest faller in the list with its value halving over the past year, while financial firms including Morgan Stanley, HSBC and American Express also saw double digit falls.
Date posted: Wednesday 7th October 2009Back to news home page >
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