Hemsby and the power of a big idea

Focusing on Hemsby’s Viking origins we created a new positioning line and logo, which is now featured on the resort’s village sign. The logo itself and the idea of the Vikings being the first people to have fun on the beach at Hemsby has achieved widespread media coverage. From the Eastern Daily Press and the Great Yarmouth Mercury through to Anglia TV, BBC Radio, even London’s Metro newspaper, the Hemsby Viking has been everywhere.

Our plans for a unique three day Viking and Scandinavian Festival in Hemsby are now firmly in place (June 18, 19 and 20) and this has won the resort still more coverage, which will build as the date approaches. With Viking re-enactments, Abba tribute acts and Scandinavian arts, crafts and more, the festival will be a real first for Norfolk.

And now Hemsby has announced its biggest brand idea to date: the vision for a dramatic and exciting Eden of the East to be created on the former Pontins holiday park site in the resort. Pontins closed at the end of the 2008 season, crippling the resort’s holiday businesses. It was that blow which prompted the traders of the town to think about whether brand and big ideas could change their fortunes.

Now the local media, travel media and even the national media have begun to talk and write about the Hemsby Eden of the East project as you can see on this BBC site.

At the moment it’s a vision. An idea. But it’s a big idea, and sometimes, for brands of real ambition, only a big idea will do.

Date posted: Thursday 21st January 2010Back to news home page >