Simon Middleton speaks at TEDx on brand as meaning
In a packed programme of live speakers and re-plays of classic TED conference videos, Simon Middleton spoke about brand as meaning and the four platforms of being authentic, compelling, distinctive and excellent.
Simon uses examples ranging from Tate Modern to Eden, John Lewis to Apple, and includes the brand development story of Hemsby, the Norfolk seaside resort.
Date posted: Sunday 24th January 2010Back to news home page >
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