Is zagging enough?
In his latest book ZAG: The No.1 Strategy of high-Performance Brands, Marty Neumeier introduces a seductively simple thesis on what makes a successful brand.
Hemsby and the great British seaside holiday
I'm delighted to announce that I have been engaged by the Norfolk seaside village of Hemsby, with a brief to raise its brand profile as a quintessential traditional British seaside holiday resort.
Seven things I’ve learned about marketing
This isn’t definitive: what is? But I’ve been reflecting lately on what might be the most important things I’ve learned about marketing in the past several years. I thought I’d share it, and I’d love to know if you have any views about this. Seven is an arbitrary number, but then again, seven seems special. Here goes.
