Booing at Beckham: why Brit brands find it tough to crack America
Many British brands have tried to crack America, and many have come home licking their wounds.
Yoga meets Sport Science to train elite athletes in Olympic 2012 build-up
Hayley Winter has combined the ancient tradition of yoga with the latest sport science techniques to create a new training science which has won the support of leading sports figures including Graham Gooch, Sir Clive Woodward and Tim Newenham the Performance Sport Advisor to UK Sport.
Welcome to Scrivener
I'm deep into writing my book How To Build A Brand In Thirty Days : and the process is being made so much more pleasurable than it might be by a fantastic little piece of software called Scrivener.
Too many Starbucks?
Starbucks is in trouble. Closing stores. Struggling with its brand credibility.
Gordon, David and errmm.. Nick: are political leaders really brands?
I was asked by a national TV news programme last week to comment on Prime Minister Gordon Brown's 'brand'. Did I think political leaders qualified as brands? And if so are their personal brands distinct from their parties or even their political beliefs?
