Brand class of 2009: Google on top.
Interbrand has just revealed its latest list the top 100 most valuable global brands for 2009 and Google is at the top. Such is the confidence of Google as a brand that it has today (October 7) replaced its own logo on its website with a bar code, to celebrate the invention of the ugly little collection of lines and spaces which plays such a huge role in our consuming lives.
Can brands ever be welcome at the social network?
As more brands rush to jump on the social media bandwagon and harness the power of social networking websites such Facebook and Twitter to become ‘friends’ with their customers, they do not always receive a warm reception.
Tories take networking lesson from Obama
With their party conference taking place in Manchester this week, the Conservatives have looked to America and brand Obama for inspiration leading up to next year’s general election.
The rise and rise of own label
I’m frequently challenged to explain, and indeed justify, why I think brands are so important. The most robust challenge of late has come as part of a conference debate with the investment management firm Baillie Gifford. During our debate we discussed the dramatic rise of the supermarket own label ranges.
The Brand Effect DVD available now
The first two episodes of my occasional TV series The Brand Effect are now available on a special DVD, together with a trailer for episode three, set in Hemsby.
