Toyota brand has reliability problems
Toyota was once firmly linked to the brand idea of reliability. Not today.
Another masterclass in product presentation from Steve Jobs
Steve Jobs iPad launch keynote is an Apple classic
Simon Middleton speaks at TEDx on brand as meaning
One of the UK's first TEDx conferences took place at The Gulbenkian Theatre at University of Kent, Canterbury in January 2010. Simon Middleton was invited to speak about brand as meaning.
Hemsby and the power of a big idea
When I started working with the little Norfolk seaside resort of Hemsby & Newport a few months ago, a number of people questioned whether it was possible to turn around the reputation of a little-known resort in a short time, with any sort of real impact. But with virtually no budget and from a relatively unpromising start, this little resort has achieved a remarkable change in its profile and brand image.
You are the brand
In today’s world we are surrounded by brands of every shape, size and kind and they all use the secret rules of branding to get us to become interested in them, to learn to love them, to buy their goods and services, and even to become advocates for them – singing their praises to our friends and families.
