Just published

What you need to know about marketing

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.

This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes.

In short, this is all you need to know about marketing.

Read a sample chapter > Buy a signed copy >

THE SMALL BUSINESS BESTSELLER

Build a brand in 30 days

Starting a new enterprise, struggling to stand-out, or reinventing your brand? Build A Brand In 30 Days will become your trusted companion.

Branding is not about funky logos and expensive advertising. Your brand is what your company means to the world, and getting that meaning right is the most important thing you can do in business. Once you know why you exist, you can start communicating your message to the world and winning loyal customers.

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans.

You will learn how to:

• Establish your brand values and positioning
• Get the all-important name right
• Bring your brand to life
• Turn your customers into your advocates
• Manage your PR and use your marketing budget wisely
• Inspire your staff to live the brand too
• Deal with problems when something goes wrong

Build A Brand In 30 Days will change the way you think about your business (or your charity or other organisation) for good.

Even more importantly, it will change the way your customers think about it too.

Read a sample chapter > Buy a signed copy >

Coming soon

Brand new you

A guide to fulfilling your potential, professionally and personally, by developing your uniquely authentic, distinctive and compelling life-story: and living it!

I've spent years helping businesses to develop brand stories that are authentic, distinctive and compelling. Now I'm using these core principles to help people improve their careers, self-esteem or relationships.

Pre-order a signed copy >