Is zagging enough?
In his latest book ZAG: The No.1 Strategy of high-Performance Brands, Marty Neumeier introduces a seductively simple thesis on what makes a successful brand.
How to get to Carnegie Hall… Malcolm Gladwell’s new book ‘Outliers’
In the old story, legendary pianist Arthur Rubinstein is approached on a New York street by a young person with a violin case. “Excuse me sir,” says the young musician, “do you know how I get to Carnegie Hall?”. And the maestro replies, without hesitation, “Practice, my boy, practice”.
I’m with the brand as, it seems, we all are
Are we at the mercy of the consumer-manipulating ‘hidden persuaders’ who so bombard us with brand marketing images that we are brainwashed, numbed, categorized, relationship-managed and ultimately forced to part with our money to buy ‘brands’? It’s one view. Do we only choose ‘brands’ in order to impress our friends: to mark our status in the world?
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- @jasminegartner thanks, I hope you're enjoying it. My new one Brand New You is out in early May.
- 25 January 2012
- Publication date confirmed today by @HayHouseUK for my new book Brand New You, Mon May 7. Can be pre-ordered now http://t.co/spMaUWFv
- 20 January 2012
- and if you liked that there's more at http://t.co/CcuQAdN1 See some of Sunday 2.30pm @FatCatTap Norwich
- 20 January 2012
- To tempt you to our @FatCatTap gig this Sun 2.30pm & as teaser of our album release here we are live, no overdubs http://t.co/LHVwWArT
- 20 January 2012
- I was tired & I fancied a big dumb popcorn movie so dragged my wife to see MI:4 Dumb doesn't cover it. Crass is closer.
- 20 January 2012
