Is zagging enough?
In his latest book ZAG: The No.1 Strategy of high-Performance Brands, Marty Neumeier introduces a seductively simple thesis on what makes a successful brand.
Seven things I’ve learned about marketing
This isn’t definitive: what is? But I’ve been reflecting lately on what might be the most important things I’ve learned about marketing in the past several years. I thought I’d share it, and I’d love to know if you have any views about this. Seven is an arbitrary number, but then again, seven seems special. Here goes.
Six counter-intuitive ways to survive in a recession
Some thoughts on how a good brand strategy can help businesses can survive the tough economic climate
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- @jasminegartner thanks, I hope you're enjoying it. My new one Brand New You is out in early May.
- 25 January 2012
- Publication date confirmed today by @HayHouseUK for my new book Brand New You, Mon May 7. Can be pre-ordered now http://t.co/spMaUWFv
- 20 January 2012
- and if you liked that there's more at http://t.co/CcuQAdN1 See some of Sunday 2.30pm @FatCatTap Norwich
- 20 January 2012
- To tempt you to our @FatCatTap gig this Sun 2.30pm & as teaser of our album release here we are live, no overdubs http://t.co/LHVwWArT
- 20 January 2012
- I was tired & I fancied a big dumb popcorn movie so dragged my wife to see MI:4 Dumb doesn't cover it. Crass is closer.
- 20 January 2012
