All About W8 beefs-up its brand challenge by appointing Simon Middleton

Simon takes up the position of brand and marketing director with All About W8 and is tasked with strengthening its brand and positioning it as the market leader for healthy, fast and effective weight loss.

“I am thrilled to have been appointed by All About W8 at such an exciting time in its business journey,” said Simon. “All About W8 is on course to be one of the most successful companies of its kind and my role is to ensure the brand communicates its key messages effectively, to enable it to reach it enormous potential.”

Alison Wetton, chief executive of All About W8, said: “There are no safer hands for our brand to be in than Simon’s and we are delighted to have someone of his calibre on board. His involvement in the brand and marketing strategy for All About W8 will ensure we stand head and shoulders above our competitors and lead the way in our market.”

All About W8 is a weight loss programme that includes nutritionally balanced Mealpaks, combined with low GI, low carbohydrate healthy food selection lists. It has been designed to give fast, safe, weight loss.  Clients participate in all three aspects of the programmes.  Mind – help to change your thought process around food, Body – lose the weight fast and Balance – keeping the weight off and learning a new healthy eating way for life.  It is a new, modern day approach to weight loss.

Date posted: Monday 7th June 2010Back to news home page >