Re: BRANDING BRITAIN 2010 – an invitation to debate the reputation of our nation

Re: BRANDING BRITAIN 2010

The brands of countries are not as easily defined or managed as those of commercial product brands. But they are arguably even more significant.

Whether they choose to address it or not or to invest in it or not, countries do have distinctive brand reputations. And for good or ill those reputations have a tangible, sometimes immensely significant, influence on the fortunes of the nation concerned.

A nation’s brand reputation affects its status on the world political stage, its ability to trade and to generate inward investment, its wealth, health, security and its morale.

Britain has a brand reputation, both externally and internally (amongst its own people) that is as complex as any in the world.

We are a country of wealth yet we are in economic crisis. We are a country of culture and the home of the welfare state, yet we talk endlessly about a broken society. We are admired around the world for our fairness, our democracy and our security, yet we are also mocked and scorned for our failures in sport, the industrial disputes which ground our airlines, and the ecological damage caused by our largest company.

‘Re: BRANDING BRITAIN 2010’ is a unique event created to generate debate and discussion about the brand of Britain. Where do we stand now? Why does it matter? And what can we do about it?

‘Re: BRANDING BRITAIN 2010’ takes place at the Royal Society of Arts in London on Thursday September 30th, from 10am to 12.30pm.

The event is hosted by branding expert Simon Middleton, author of Build A Brand In 30 Days.

Speakers are to be announced, but will include key experts from the field of place-branding, as well as media commentators, politicians and academics.

For more details please contact Simon directly via the Contact page.

Date posted: Wednesday 7th July 2010Back to news home page >