The Brand Effect DVD available now

Episode One of this TV series, a first for British TV, explains how brands work and why they are such a critical component of modern business. Episode Two visits Sweden and examines the nation brand of this remarkable country, packed with interviews with representatives of Volvo, Visit Sweden and other extraordinary Swedish brands.
Produced primarily for conference audiences, the DVD is also available to my newsletter subscribers for £11.50 including P&P. If you’d like a copy please do drop me an email to .(JavaScript must be enabled to view this email address).

Date posted: Wednesday 7th October 2009Back to news home page >