Strategic branding advice for companies, charities, public bodies, places and destinations.

Video for Strategic branding advice for companies, charities, public bodies, places and destinations.

Too many people think that brand means 'logo'. Others think that brand is just a part of 'marketing'.

But more and more people are learning that brand is more than either of these things. I believe that brand is about 'meaning'.

In fact I define brand as a collection of meanings shared by your audiences. In other words your brand is all the things (true or false) that people think, feel, believe, hear, read, see on TV, imagine, hope, fear and say about you.

Because brand is about meaning it is incredibly powerful, but it is also of course terribly vulnerable. It needs to be nurtured and grown and strengthened at every opportunity. In some sense brand can seem very hard to grasp or pin down. You can't touch brand. But in another sense it is really all that distinguishes one business from another.

So why build a brand?

Brand is what makes a customer choose one product or service over another. Brand creates loyalty. Brand can help your business to fly. And in hard times, brand can be the one thing that allows you to survive and thrive.

As Brand Strategy Guru I am dedicated to analysing what your brand marketing needs to achieve, before giving clear, specific advice on how to achieve it. This distinctive approach will build your long-term brand value, not just your short-term objectives. And this approach works powerfully for all kinds of clients: businesses, charities, public bodies, and places (tourist destinations, developing cities, regions and even countries).

My advice is objective, expert and completely independent: so you can be confident that you are never being 'sold' any pre-conceived solutions.

Remember: far too many people dive straight into 'marketing', throwing money at advertising, direct mail, PR, websites and more. These are all invaluable tools: but all would be so much more powerful for you if you first make sure your brand is healthy and strong.

That's where Brand Strategy Guru comes in. No preconceived solutions. No 'agency' services to sell you. Just straightforward, expert, independent advice about your brand. Take a look at the video to get a taste of my approach.

The benefits of working with Brand Strategy Guru are numerous and powerful, including:

  • clarity about your position in the market, including competitor analysis
  • expert advice on how to present your brand to the world
  • a proper brand marketing strategy – and a marketing plan that is carefully designed to meet your strategic objectives
  • identification of the 'core elements' which will make your brand stand-out from competitors
  • media-neutral advice on the most effective marketing-communications to meet your objectives
  • objective, independent advice on selection of agencies (advertising, direct marketing, web, pr) including preparation of the brief and evaluation of work presented

    • Remember, the Brand Strategy Guru deep branding approach is appropriate and effective for:

  • company branding
  • charity branding
  • public branding
  • place branding
  • destination branding