Appointment of new Chief Scout is brilliant brand move
Saturday 23rd May
When was the last time you saw the Scouts in the news? When was the last time scouting looked cool?
Three key building blocks of brand strategy
Friday 22nd May
Having spoken at numerous events recently on the subject of brand, I have noticed that people are always (and understandably) seeking a simple formula to allow them to create a 'brand'. There isn't a formula of course. The world is too complex for that. But I have found over and over again that three key building blocks seem to provide the foundations of great brands (that is great brands large or small). With these three building blocks, and one strong strategic action, you have the beginnings of brand success.
The Brand Effect and Hemsby: premiere and exhibition launch
Friday 22nd May
Coming soon, a very special event at The Forum, Norwich. June 25th sees the premiere of The Brand Effect episode about Hemsby and a private view of Ian Aitken's wonderful collection of photographs of the resort and its people. All at a special event hosted by Norfolk Network.
When work = passion = brand = meaning
Wednesday 20th May
No real introduction required to this beautiful little film about a tiny print works in Brazil.
Caveat
This is an occasional blog... not a day by day or week by week one. Please forgive me if it's not always up to date. It just means I'm doing something else, probably for a client. By and large the pieces aren't time-critical. Some of them were published originally on another of my websites. I hope you'll find something of interest. Thanks for reading.
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