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When was the last time you saw the Scouts in the news? When was the last time scouting looked cool?
Having spoken at numerous events recently on the subject of brand, I have noticed that people are always (and understandably) seeking a simple formula to allow them to create a 'brand'. There isn't a formula of course. The world is too complex for that. But I have found over and over again that three key building blocks seem to provide the foundations of great brands (that is great brands large or small). With these three building blocks, and one strong strategic action, you have the beginnings of brand success.
Coming soon, a very special event at The Forum, Norwich. June 25th sees the premiere of The Brand Effect episode about Hemsby and a private view of Ian Aitken's wonderful collection of photographs of the resort and its people. All at a special event hosted by Norfolk Network.
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