Booing at Beckham: why Brit brands find it tough to crack America
Tuesday 28th July
Many British brands have tried to crack America, and many have come home licking their wounds.
Yoga meets Sport Science to train elite athletes in Olympic 2012 build-up
Wednesday 22nd July
Hayley Winter has combined the ancient tradition of yoga with the latest sport science techniques to create a new training science which has won the support of leading sports figures including Graham Gooch, Sir Clive Woodward and Tim Newenham the Performance Sport Advisor to UK Sport.
Welcome to Scrivener
Monday 20th July
I'm deep into writing my book How To Build A Brand In Thirty Days : and the process is being made so much more pleasurable than it might be by a fantastic little piece of software called Scrivener.
Too many Starbucks?
Monday 20th July
Starbucks is in trouble. Closing stores. Struggling with its brand credibility.
Gordon, David and errmm.. Nick: are political leaders really brands?
Thursday 9th July
I was asked by a national TV news programme last week to comment on Prime Minister Gordon Brown's 'brand'. Did I think political leaders qualified as brands? And if so are their personal brands distinct from their parties or even their political beliefs?
Caveat
This is an occasional blog... not a day by day or week by week one. Please forgive me if it's not always up to date. It just means I'm doing something else, probably for a client. By and large the pieces aren't time-critical. Some of them were published originally on another of my websites. I hope you'll find something of interest. Thanks for reading.
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