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Many British brands have tried to crack America, and many have come home licking their wounds.
Hayley Winter has combined the ancient tradition of yoga with the latest sport science techniques to create a new training science which has won the support of leading sports figures including Graham Gooch, Sir Clive Woodward and Tim Newenham the Performance Sport Advisor to UK Sport.
I'm deep into writing my book How To Build A Brand In Thirty Days : and the process is being made so much more pleasurable than it might be by a fantastic little piece of software called Scrivener.
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