Latest news & views
Toyota brand has reliability problems
Toyota was once firmly linked to the brand idea of reliability. Not today.
Another masterclass in product presentation from Steve Jobs
Steve Jobs iPad launch keynote is an Apple classic
Simon Middleton speaks at TEDx on brand as meaning
One of the UK's first TEDx conferences took place at The Gulbenkian Theatre at University of Kent, Canterbury in January 2010. Simon Middleton was invited to speak about brand as meaning.
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