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Is zagging enough?
In his latest book ZAG: The No.1 Strategy of high-Performance Brands, Marty Neumeier introduces a seductively simple thesis on what makes a successful brand.
How to get to Carnegie Hall… Malcolm Gladwell’s new book ‘Outliers’
In the old story, legendary pianist Arthur Rubinstein is approached on a New York street by a young person with a violin case. “Excuse me sir,” says the young musician, “do you know how I get to Carnegie Hall?”. And the maestro replies, without hesitation, “Practice, my boy, practice”.
I’m with the brand as, it seems, we all are
Are we at the mercy of the consumer-manipulating ‘hidden persuaders’ who so bombard us with brand marketing images that we are brainwashed, numbed, categorized, relationship-managed and ultimately forced to part with our money to buy ‘brands’? It’s one view. Do we only choose ‘brands’ in order to impress our friends: to mark our status in the world?
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