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The brands of countries are not as easily defined or managed as those of commercial product brands. But they are arguably even more significant. 'Re: BRANDING BRITAIN 2010' is a unique event created to generate debate and discussion about the brand of Britain. Where do we stand now? Why does it matter? And what can we do about it?

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Brand adviser Simon Middleton has joined the team of 'millionaire mentors' at James Caan’s Entrepreneurs’ Business Academy (EBA).

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The Broads Tourism Forum and The Broads Authority launched their rebranding of the The Broads as 'Britain's Magical Waterland' last week. Local experts regard the current financial climate as a ‘make or break time’ for one of the UK's most beautiful but least understood areas of natural beauty.

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