Latest news & views
Britain’s Magical Waterland wins European sustainable tourism award for second time.
The Broads national park is praised across a wide range of achievements, including its new brand platform and marketing effort.
News of The World and the mishandling of a brand crisis
Since the News Of The World crisis broke, Brand Strategy Guru founder Simon Middleton has given numerous interviews to national and international media about the story from a brand perspective.
Place brand strategy in Serbia
In June 2011 Brand Strategy Guru's founder Simon Middleton made the keynote address to BrandFair 7 in Belgrade, Serbia. The theme this year at this well established brand conference was place and destination branding.
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