Is zagging enough?
Thursday 26th March
In his latest book ZAG: The No.1 Strategy of high-Performance Brands, Marty Neumeier introduces a seductively simple thesis on what makes a successful brand.
Seven things I’ve learned about marketing
Saturday 14th March
This isn’t definitive: what is? But I’ve been reflecting lately on what might be the most important things I’ve learned about marketing in the past several years. I thought I’d share it, and I’d love to know if you have any views about this. Seven is an arbitrary number, but then again, seven seems special. Here goes.
Six counter-intuitive ways to survive in a recession
Thursday 19th February
Some thoughts on how a good brand strategy can help businesses can survive the tough economic climate
Caveat
This is an occasional blog... not a day by day or week by week one. Please forgive me if it's not always up to date. It just means I'm doing something else, probably for a client. By and large the pieces aren't time-critical. Some of them were published originally on another of my websites. I hope you'll find something of interest. Thanks for reading.
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