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In his latest book ZAG: The No.1 Strategy of high-Performance Brands, Marty Neumeier introduces a seductively simple thesis on what makes a successful brand.
This isn’t definitive: what is? But I’ve been reflecting lately on what might be the most important things I’ve learned about marketing in the past several years. I thought I’d share it, and I’d love to know if you have any views about this. Seven is an arbitrary number, but then again, seven seems special. Here goes.
Some thoughts on how a good brand strategy can help businesses can survive the tough economic climate
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