Proven and trusted brand expertise
Brand Strategy Guru’s team are all proven specialists across the disciplines of strategic branding, including:
- Brand inspiration – ensuring your team understands the importance of brand and its principles
- Brand definition – researching and refining what your brand story means to your audiences
- Brand strategy – clarifying your brand values and architecture to claim a unique market position
- Brand implementation – making your brand real in all its manifestations, from customer strategies to visual identity
- Brand training – planning and delivery of brand training for every part of your organisation
“Thank you for all of your efforts to bring our rebranding to this point. You guys really benefited our organisation. Your team and your leadership and talent were invaluable and of an excellent level.”
VisionFund International, the microfinance subsidiary of World Vision
Releasing the strategic power of your brand
Brand Strategy Guru have been called ‘brand fanatics’, and it’s true that we believe absolutely that brand strategy and organisational success are inseparable.
For us brand lies at the centre of competitive advantage: brand is the strategic driver of the 21st Century organisations, from charities and places to SMEs and corporates. For winning organisations in any sector, brand is no longer a subset of marketing, but represents strategic purpose and meaning.
Our job for you is to help to reveal the authentic power of your brand, to bring it to life for all your audiences (internal as well as external), and to ensure that it truly expresses what makes you distinct from the competition, and compellingly appealing to your market.
Charities, NGOs and public organisations, as well as places and destinations, and commercial organisations of all sizes, have engaged Brand Strategy Guru for expert advice and implementation. We have particular strengths in the charity-branding and place-branding sectors, and we are always keen to have an informal conversation about your strategic brand ambitions.
Latest news & views
Britain’s Magical Waterland wins European sustainable tourism award for second time.
The Broads national park is praised across a wide range of achievements, including its new brand platform and marketing effort.
News of The World and the mishandling of a brand crisis
Since the News Of The World crisis broke, Brand Strategy Guru founder Simon Middleton has given numerous interviews to national and international media about the story from a brand perspective.
Place brand strategy in Serbia
In June 2011 Brand Strategy Guru's founder Simon Middleton made the keynote address to BrandFair 7 in Belgrade, Serbia. The theme this year at this well established brand conference was place and destination branding.
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