Brand Strategy Guru

.(JavaScript must be enabled to view this email address)

Simon Middleton

Simon is the founder of Brand Strategy Guru and one of the UK’s best known brand experts. He is author of Build A Brand In 30 Days and What You Need To Know About Marketing, and is a regular commentator on brand issues in international media.

He has a particular interest and experience in brand strategy for charities and NGOs, and for places and destinations.

He has led brand projects for charities including St. John Ambulance, VisionFund , Anthony Nolan, The Earth Trust, Send A Cow and Voluntary Norfolk.

He has devised branding strategies for places and destinations including The Broads National Park, Visit Norfolk, Great Yarmouth, Hemsby & Newport, Norwich 12, and Felixstowe. He speaks internationally on branding issues, most recently in Sweden, Italy, Spain, Germany, Slovakia and Serbia.

Simon has worked with blue chip companies and challenger brands including: Aviva, Barclays, British Airways, Etisalat, Pret A Manger, Deloitte, McCann Erickson, Merial, Denplan and All About Weight.

“Excellent feedback on your talk. You were rated top speaker of the conference. Your topic was really well received and excellently delivered.” Scottish Enterprise

“Thanks again for all of your professional, thorough, and conscientious efforts. I sincerely hope we can work again together in the near future, and will keep you top of mind as a consultant.” VisionFund

.(JavaScript must be enabled to view this email address)

Julian Campbell

Julian Campbell has extensive experience of working with clients in a consultancy capacity – focusing on business growth, marketing planning and organisational change – across the UK and recently in East Africa, where he worked with clients seeking to access UK and EU retail markets.

A former Head of Operations for Business Link for Norfolk, Julian’s background also includes senior management roles within the arts and creative industries sector. He is a Fellow of the Institute of Leadership and Management, a member of the Institute of Directors, the Chartered Institute of Marketing and the Institute of Business Consulting.

His particular interest is improving decision making within organisations and how this has a critical impact upon brand development, business strategy and growth.

Julian has an MBA from the University of East Anglia and is also an Associate Tutor at the University, teaching marketing and management consultancy at both undergraduate and postgraduate level.

.(JavaScript must be enabled to view this email address)

Andrew Davies

Andrew Davies is an influential marketing adviser with over 20 years’ experience setting strategy and leading implementation teams for companies as diverse as Barclays, Duracell, RAC and WH Smith, as well as SMEs, public sector and not-for-profit organisations.

A specialist in leveraging customer insight and market intelligence to enhance brand, Andrew is highly skilled in developing brand assets to meet commercial objectives and creating actionable plans to move brands forward, particularly into new markets and channels.

His experience and talents cover: marketing strategy and planning, brand vision, positioning and propositions development, brand architecture and experience, customer journey analysis, and market segmentation.

Andrew is a cogent and persuasive communicator, bringing intellect, imagination, energy, and leadership to all his assignments.

.(JavaScript must be enabled to view this email address)

Tracy Kenny

Your people will follow the strongest story they hear, regardless of who tells it. Whoever tells that story will lead your people and your brand. Shouldn’t that be you?

Tracy Kenny is a corporate storyteller who helps people to connect better with their audiences. By transforming the language of business into accessible and memorable human messages, she builds ‘more human’ and authentic ways of communicating, so that organisations work together to deliver their brand.

With eighteen years’ experience in communications, Tracy has worked in the American Public Broadcasting Service, the RSPCA, and Aviva, where she was Operational Story Strategist.

After seven years working in communications at Aviva, Tracy began running workshops and working with senior directors as a personal communications coach. Specialising in high-stakes presentations, she combines strategic intent with the personal touch. Since 2009 Tracy has worked with over twenty companies to explore the values their stories revealed and how their behaviours deliver their brands.

Tracy holds a Professional Diploma from the Chartered Institute of Marketing and is a member of the Association for Storytelling. She holds a BA and MA in English from the University of Tennessee.

.(JavaScript must be enabled to view this email address)

Fiona Ryder

Fiona Ryder has over 20 years’ experience in the media, film, TV and technology sectors, specialising in helping clients identify, explore and develop digital media solutions.

She is a passionate evangelist of social and new media and has a comprehensive knowledge of the technologies needed to deploy successful branded rich media solutions on a cross platform basis.

A former commercials producer, she has spent the last 15 years at C level, developing branded digital media channels and networks for multinationals in the Out of Home market and across digital media platforms including web and smart phones.

She established her first company in 1994, which pioneered the use of big screen advertising at live music and sports events.  In 1999 she founded her award winning company, Cube Music, which rapidly became a leading content and signage provider in the UK retail market, winning major accounts and rollouts for retailers including Topshop, Burberry and World Duty Free. She sold Cube to Immedia plc and served as COO for the enlarged group until September 2007.

In 2009 she founded StreamExchange which delivers cross platform video solutions to the public and private sectors.

.(JavaScript must be enabled to view this email address)

Special Design Studio

Brand Strategy Guru’s design partner is Special Design Studio, the respected graphic consultancy headed by creative director Scott Poulson. Scott and his team work closely with the Brand Strategy Guru strategists to deliver powerful and effective visual identities, websites and marketing materials for a wide range of clients.

A selection of Scott and Special Design Studio’s work, including several examples of their work for our clients, can be seen at www.specialdesignstudio.com.

As well as design, Scott’s team provides web build, print production, copywriting and related services to Brand Strategy Guru clients.